As the use of mobile devices is increasing at alarming rate the development of app is also growing at a tremendous pace. There are over 2 million mobile app in the major app stores. As mobiles are quite easy to access and they offer a host of features that are the same as the traditional desktop computers that we are using at our homes, now smart phones are becoming more and more popular as the time goes by. Smart phones are easy to operate and also they are quite time saving. Now we see that there is a surge in the use of mobile devices.
So, software programmers and developers are now focusing on creating mobile versions of the applications that are commonly used in our desktops. As there is tremendous increase in the app development we can see that mobiles app are more as compared to desktop app. Now more app are created for mobiles rather than desktop versions.
The biggest problem that mobile app publishers are facing today is getting your app discovered. It is very important to understand the various methods for marketing your app, if you are in the mobile app space. We would like to share with you one very important technique that continues to be overlooked by most and that is App Store Optimization (ASO).
First of all we will discuss that what is ASO?
ASO is the process of optimizing mobile app to rank higher in an app store’s search results. If your app ranks higher than it would be more visible to your potential customers. This will further increase visibility tends to translate into more traffic to your app’s page in the app store. The main aim of ASO is to drive more traffic to your app page in the app store, which would allow searchers to take some other specific actions like downloading your app.
The most important thing that must be taken into consideration is selecting and targeting the keywords that your customers may use to find apps similar to yours. If you have a better understanding of the language of your customers then it would become easier for you people to learn more about that which keywords are being used by them.
ASO is a simpler phenomenon than that of SEO and the most important factor that you should be concerned about is the download. Important factors that you have to worry about are Screen shot optimization, Filtration of Negative Reviews and App icon optimization. App Store Optimization is a part of app marketing that includes app marketing as well.
The app store services companies are involved with the work that is done after you have launched your app in the app store. Only introducing your app in the app store is not sufficient. You have to ensure that your product reaches to its targeted users. As already mentioned, the primary function of ASO is to see that your app is downloaded by more and more users.